Shamlan Red, Gold and Blue hard pack 20s now feature ‘Seal Pack’ technology to maximize freshness.

The design combines new technology with a Bevel Edge look to ensure maximum freshness, promising to keep the last cigarette as fresh as the first.

‘Seal Pack’ achieves this by replacing the foil wrap, which adult smokers rip off and throw in the bin, with a seal that reseals the pack every time it closes.

The exclusive Seal Pack feature aims to set Shamlan aside from its competition in the premium sector, helping retailers sell more Shamlan products as well as keeping their premium profits and adult consumer base.